Find business owners who need coverage, pre-screen interest with AI, and stay inside the rules.
Xovra scrapes Google Maps for businesses in your target area, enriches each with website and social data, and lets an AI qualifier or your agents make the call. Calling windows, suppression lists, and attempt caps are built in.
"Interest: medium. Renewal in about two months. Qualified: yes. Next action: agent callback to review general liability."
Who uses Xovra in insurance
Xovra is built for prospecting business owners found on Google Maps, not for purchased consumer lead lists.
Independent commercial agents
Target restaurants, contractors, salons, retailers, and other small businesses in your territory for general liability, workers' comp, commercial auto, and BOP.
Commercial linesIMOs and agencies recruiting or supporting agents
Run campaigns by product line or territory in separate organizations, with roles for owners, admins, and agents.
Multi-teamBenefits and employer-focused producers
Find small employers by category and city and use pre-screening to identify who is open to a conversation.
Small employersP&C agents expanding a book
Use website and social signals to understand how established a business is before you call.
New businessProspecting problems in insurance
Cold outreach is regulated and most business owners are hard to reach. The tool needs to support both the process and the rules.
Finding the right businesses is manual
Searching by category and city, copying details, and sorting out who is real takes hours.
Scrape Google Maps by niche and city, enrich each business with a website audit, ad detection, and social presence, and get a scored sheet and CSV.
Most calls go nowhere
Agents spend hours reaching people who are not interested or not decision-makers.
The AI qualifier pre-screens each lead, discloses that it is an AI, and returns a score, interest level, qualified flag, and next action. Your agents focus on qualified leads.
Product lines need different approaches
A pitch for workers' comp is not the pitch for commercial auto.
Campaigns have their own brief, greeting, and call script. Run one campaign per product line, in manual or AI mode, with sheet import and worklist filtering.
Compliance is a constant worry
A single complaint can mean fines or regulator attention.
Built-in suppression lists, 8am to 9pm calling windows, attempt caps, and AI disclosure give you guardrails. Final compliance responsibility stays with you.
Features for insurance prospecting
Sourcing, qualifying, calling, and follow-up with compliance controls in the same product.
Maps-based lead sourcing
Search for businesses by niche and city in your territory. Output goes to a Google Sheet and CSV.
Territory searchEnrichment
Website audit, Google Ads detection, and Instagram, Facebook, and TikTok presence reveal how established and active a business is.
Opportunity signalsAI pre-screening
The Telnyx AI assistant calls with per-lead context and returns score, interest, qualified, and next action.
Qualify firstBrowser dialer
Agents call from a Telnyx WebRTC softphone with keyboard shortcuts and log outcomes to Google Sheets.
C / H / 1-6Live rebuttals
Claude or Gemini suggests objection handling with the lead's context, and drafts follow-ups after the call.
In-call supportTwo-way SMS
Follow up after connected calls and read replies. Opt-outs are detected, and you register 10DLC.
$0.03 / SMSCall scripts
Templates with {name}, {category}, {city}, {rating}, and {evidence} placeholders for each product line.
Per product lineOrgs and roles
Owners, admins, and agents with invites and per-org numbers, useful for agencies and IMOs.
TeamsNumber pools
Several numbers, health monitoring, and consistent lead-to-number mapping.
Caller ID reputationUse signals to find the opening question
Pitch angles started as marketing categories. For insurance they work as a quick read on a business's size and activity, so your first question is relevant.
Actively advertising
The business is investing in growth. Ask about exposure, vehicles, employees, and contracts.
No website
Likely a smaller or older operation. A direct, plain conversation about current coverage tends to fit.
Weak website
May indicate limited back office. Ask who handles insurance and renewals.
Strong website
Established operations with staff and assets often have more complex coverage needs.
A prospecting workflow for one product line
Repeat per line, per territory, or per agent.
- 01
Choose a niche and territory
For example, contractors in Tampa for workers' comp or restaurants in Phoenix for general liability.
- 02
Scrape and review
Xovra builds the enriched, scored sheet. Remove businesses you do not write.
- 03
Create the campaign
Pick manual or AI mode, import the sheet, and write the brief, greeting, and script for that product line.
- 04
Set compliance controls
Confirm the calling window, add suppression numbers, and set the attempt cap.
- 05
Pre-screen with AI or call yourself
The AI qualifier returns who is interested and the suggested next action. Agents call qualified leads.
- 06
Follow up and log
Send follow-up texts where appropriate and keep outcomes in your Google Sheet.
Scripts that respect the prospect's time
Business owners screen cold calls. A specific, short opener that is clear about who is calling works best.
- The AI states that it is an AI before it asks any questions.
- Campaign briefs keep the conversation on the right product line.
- Live rebuttals are suggestions for the agent to review and say in their own voice.
- Follow-up drafts keep wording consistent with what was said on the call.
Hi {name}, this is Chris, an independent insurance agent in {city}. I work with {category} owners on their business coverage. {evidence}. Do you have two minutes to see whether a second look at your policy would help?
{name}{category}{city}{rating}{evidence}Prospect: We already have an agent we have used for years.
Suggested reply: That is good to hear, and I am not asking you to leave them. A lot of owners ask for a second set of eyes at renewal. If I send a short note with questions to check, would that be okay?
Tracking, without the dashboards
Results are in your Google Sheet and the usage ledger. There is no analytics dashboard.
Outcome logging
Calls and AI qualifier results are written to the sheet.
CSV in HubSpot format
Move qualified leads to your agency management or CRM system by hand.
Retries
Retry logic works inside your attempt caps and calling windows.
Usage ledger
Track the cost of each campaign line by line.
Built-in guardrails for regulated outreach
Insurance calling is regulated at federal and state levels. Xovra gives you controls, and you remain responsible for following the law.
8am to 9pm calling windows
Campaigns respect permitted calling hours.
Suppression lists
Block numbers from being called or texted. SMS opt-outs are detected.
Attempt caps
Cap the number of calls per lead.
AI disclosure
The AI qualifier discloses that it is an AI in every call.
Xovra provides the tools. You remain responsible for complying with applicable calling, texting, and consent laws, and for registering your own 10DLC brand and campaign with your carrier before sending SMS at volume. Read the compliance overview.
Pay per use while you test product lines
Try a small campaign for each line and keep only the ones that work.
You dial from the browser softphone and talk to the lead yourself. Billed per minute of call time.
The Telnyx-powered AI assistant calls the lead, discloses it is an AI, and records a score, interest level, and next action.
Two-way texting through Telnyx, including follow-ups after connected AI calls. Opt-outs are detected automatically.
Every billable event is written to a per-event usage ledger, so you can see exactly what each call and text cost. See full pricing.
What Xovra does not do
- No voicemail drops or ringless voicemail
- No power or predictive dialer
- No native CRM or agency management system sync
- No Zapier or webhook automations
- No analytics dashboards
- No call recording, and no SOC 2 or HIPAA certification claims
Frequently asked questions
No. Leads come from Google Maps, so it fits commercial and small-business prospecting. It does not sell or supply lead lists for Medicare, ACA, or final expense.
Pre-screen your territory before you pick up the phone
Get early access, or book a demo and we will build a sample commercial lines campaign with you.