Xovra
Built for lead gen and outbound agencies

One platform for every client's outbound, each in its own organization.

Source leads from Google Maps for any niche, run AI qualifier or manual calling campaigns, and keep each client's numbers, scripts, and data separated in their own org. Outcomes are tracked in Google Sheets.

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Separate org per client Per-campaign briefs and scripts Usage ledger for billing back
Client org: Summit Roofing
AI mode
Campaign: Roofing leads for Summit, BoiseTreasure Valley GuttersRating 4.3 · Runs Google Ads · TikTok found
Score 88RUNS_ADSClient orgBrief attached
AI qualifier outcome

"Score 7/10. Interested in a free estimate. Qualified: yes. Next action: schedule a callback with the client's estimator."

Qualified
Follow-up SMS
Retry
1 orgPer client, with its own members and numbers
Any nicheGoogle Maps scraping by niche and city
2 modesManual calling and AI qualifier per campaign
SheetsOutcomes tracked in Google Sheets

Agencies that make calls on behalf of clients

If your deliverable is booked appointments or qualified leads, Xovra covers sourcing, qualifying, and calling in one tool.

Lead generation agencies

You sell qualified conversations to local service businesses. Scrape the target area, qualify with the AI, and hand over only the leads that showed interest.

Qualified leads as a service

Outsourced SDR and appointment-setting shops

You call for clients and need separate scripts, numbers, and sheets for each one. Orgs keep it all apart.

Appointment setting

Marketing and web agencies prospecting for themselves

Pitch angles like NO_SITE and WEAK_SITE tell you which local businesses need your services, with audit evidence for the opener.

Own pipeline

Consultants with a handful of retainer clients

A freelancer running outbound for three to five clients can keep them separate without juggling accounts.

Multi-client

What makes multi-client outbound hard

Every client has a different niche, offer, and tolerance for mistakes. Mixing them up is the fastest way to lose one.

Client data and numbers get mixed together

A single shared account means one wrong sheet or one shared caller ID can embarrass you in front of a client.

How Xovra helps

Create a separate organization per client. Each org has its own members, roles, and phone numbers, so the client's calls come from the client's numbers.

Sourcing leads for new niches takes days

Every new client in a new vertical means starting a list from scratch.

How Xovra helps

Enter any niche and city. Xovra scrapes Google Maps and enriches each lead with a website audit, ad detection, and social presence, then scores it.

Every client needs a different pitch

A roofing script does not work for a dentist. Generic scripts tank performance.

How Xovra helps

Each campaign carries its own brief, greeting, and call script template. The AI qualifier and the live rebuttals both work from that campaign's context.

Clients want to see what you did

Without a clean record, you rebuild it by hand every week.

How Xovra helps

Outcomes are written to Google Sheets per campaign, and you can share the sheet or export CSV. The usage ledger gives you the call and SMS costs to bill back.

The agency toolkit, as it exists today

Built around orgs, campaigns, and sheets rather than integrations with a dozen outside tools.

Multi-tenant orgs

One org per client with owner, admin, and agent roles and invites. Per-org phone numbers keep client traffic separate.

Client separation

Google Maps sourcing

Scrape by niche and city for any vertical, then export to Google Sheets and CSV.

Any niche

Enrichment and scoring

Website audit, Google Ads detection, and Instagram, Facebook, and TikTok presence feed a score and a pitch angle.

Pitch angles

AI qualifier

Telnyx AI assistant makes first-touch calls with per-lead context, discloses it is an AI, and returns score, interest, qualified, and next action.

Pre-qualify at scale

Manual browser dialer

Your callers work from a Telnyx WebRTC softphone with keyboard shortcuts. One lead at a time, outcomes logged to the sheet.

C / H / 1-6

Campaigns with briefs

Manual or AI mode, sheet import, per-campaign brief and greeting, retry logic, and worklist filtering.

Per client

Two-way SMS

Follow-up texts after connected AI calls, replies in the thread, and opt-out detection. Each client registers their own 10DLC.

$0.03 / SMS

Number pools

Multiple numbers per org, health monitoring, and consistent lead-to-number mapping for reputation.

Per org

Usage ledger

Per-event records at $0.02 per manual minute, $0.25 per AI minute, and $0.03 per SMS, ready for cost pass-through.

Bill back clearly

Sort leads by what your client actually sells

Four pitch angles let you build campaigns around a client's offer, instead of calling everyone with the same script.

RUNS_ADS

Active advertisers

Good for agencies selling performance marketing, call tracking, or landing pages.

NO_SITE

No website

Prime prospects for web design, local SEO, and listing management services.

WEAK_SITE

Weak website

Use the audit evidence to demonstrate expertise in the first thirty seconds.

STRONG_SITE

Strong website

Pivot to social, reviews, ads, or advanced services instead of the basics.

Onboarding a new client campaign

A repeatable checklist that works the same for every vertical.

  1. 01

    Create a client org

    Set up the organization, invite the client or your callers, and assign phone numbers to that org.

  2. 02

    Define the target

    Choose the niche and city that match the client's service area, and run the Google Maps scrape.

  3. 03

    Filter by pitch angle

    Open the enriched sheet and keep the leads whose angle fits the client's offer.

  4. 04

    Write the brief and script

    Add the client's offer, tone, and qualifying questions as the campaign brief, plus a script with placeholders.

  5. 05

    Run AI or manual calling

    Let the AI qualifier handle first touch, or have your team call from the browser.

  6. 06

    Hand over outcomes

    Share the Google Sheet with outcomes and next actions, and use the ledger to reconcile cost.

A different brief for every client

The same campaign structure, with the client's own voice. Change the brief and greeting, and the AI and the live rebuttals follow.

  • Each campaign has its own brief and greeting, kept apart from other clients.
  • Script placeholders use the lead's own data so openers feel researched.
  • The AI qualifier discloses that it is an AI, which matters when you represent someone else's brand.
  • Follow-up drafts from Claude or Gemini save time after connected calls.
Call script template

Hi {name}, I am calling on behalf of Summit Roofing. We work with {category} owners in {city}. I noticed {evidence}. Would a quick conversation with our estimator be useful?

{name}{category}{city}{rating}{evidence}
Live AI rebuttal example

Prospect: How did you get my number?

Suggested reply: Your business is listed publicly on Google Maps, which is where we found it. I only wanted to ask whether you are open to a short call. If not, I will make sure you are not contacted again.

Results your clients can read

No branded portal, no BI layer. A Google Sheet per campaign, with a clear record of every outcome.

Sheet per campaign

Outcomes, scores, and next actions are written to the campaign's Google Sheet.

CSV in HubSpot format

Export for clients who want to import leads into their own CRM.

Retry logic

Leads that do not connect are retried up to the attempt cap you set.

Ledger for costs

Per-event usage so you can pass through the real number of minutes and texts.

Protect your clients and your agency

When you call for others, a complaint lands on you. The compliance controls apply per campaign and per org.

Calling windows

Calls stay inside 8am to 9pm.

Suppression lists

Maintain do-not-contact numbers, including opt-outs detected from SMS replies.

Attempt caps

Cap attempts per lead so campaigns do not over-call.

AI disclosure

The AI qualifier states that it is an AI at the start of the call.

Xovra provides the tools. You remain responsible for complying with applicable calling, texting, and consent laws, and for registering your own 10DLC brand and campaign with your carrier before sending SMS at volume. Read the compliance overview.

Costs you can pass through to clients

Usage-based rates make it easy to quote a campaign and reconcile it afterward.

Manual calling$0.02 / min

You dial from the browser softphone and talk to the lead yourself. Billed per minute of call time.

AI qualifier calls$0.25 / min

The Telnyx-powered AI assistant calls the lead, discloses it is an AI, and records a score, interest level, and next action.

SMS$0.03 / message

Two-way texting through Telnyx, including follow-ups after connected AI calls. Opt-outs are detected automatically.

Every billable event is written to a per-event usage ledger, so you can see exactly what each call and text cost. See full pricing.

What Xovra does not do

  • No white-label or custom-branded client portal
  • No GoHighLevel, Zapier, or webhook automations
  • No automated workflows or drip sequences beyond campaign retries
  • No call recording
  • No power or predictive dialer, and no ringless voicemail
  • No guaranteed uptime SLA

Frequently asked questions

Create a separate organization for each client. Members, roles, and phone numbers belong to the org, so one client's data and numbers are not shared with another's.

Run your next client campaign on Xovra

Get early access, or book a demo and we will build a sample client org around one of your verticals.

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