Prospect local business owners and property contacts with context about the area.
Xovra scrapes Google Maps for businesses around the neighborhoods and properties you work, enriches each listing, and lets you call from the browser or have an AI qualifier make the first touch. Texts follow connected calls.
"Hi, this is Dana, a local agent who works the Main Street corridor. I saw Oak City Hardware has a 4.7 rating, and I wanted to ask whether you own or lease your space..."
Where Xovra fits in a real estate practice
Xovra is a Google Maps-based prospecting tool. It does not supply MLS data or homeowner records. It helps you find and call local businesses and owners.
Commercial agents and brokers
Search a submarket for the businesses operating there. Owner-operators and tenants near a listing are logical first calls for lease, sale, and expansion conversations.
Commercial prospectingResidential agents building a local sphere
Local business owners live in the neighborhoods you serve. Call shops, restaurants, and service providers in your farm area and build relationships before they need an agent.
Farm areaTeams with a shared market
Invite agents into your organization, give each a role, and split an area across campaigns so no one calls the same business twice.
Team coordinationProperty managers and investors
Reach out to nearby businesses about leasing, vacancies, or partnerships, with notes about the area built into the script.
Leasing outreachCommon prospecting problems
Real estate prospecting is mostly a lot of calls at inconvenient moments. Xovra aims to remove the prep and the first-touch grind.
Building an area list takes time
Walking a street or scrolling Maps to copy business details is slow and incomplete.
Run a Google Maps search by niche and city. You get a sheet with listings, ratings, website audit results, and social presence, scored and ready to work.
Calls sound generic
Prospects hang up on scripts that could apply to anyone in any city.
Call script templates fill in {name}, {category}, {city}, {rating}, and {evidence}. Add local details to the campaign brief so the AI and your live rebuttals reference the area.
You are showing homes when you should be calling
Prospecting block time gets eaten by actual client work.
Switch a campaign to AI mode. The qualifier makes first-touch calls with per-lead context, discloses it is an AI, and returns a score, interest, qualified flag, and next action.
Follow-up gets forgotten
A promising 'maybe later' turns into silence.
After connected AI calls, Xovra can send a follow-up text. Replies come back in two-way SMS and opt-outs are detected automatically.
Features that help you prospect an area
A practical set of tools for agents who want to call, not build infrastructure.
Google Maps lead sourcing
Search by niche and city, for example dentists in a downtown area, and collect business listings in a Google Sheet and CSV.
Area-based searchEnrichment and scoring
Website audit, Google Ads detection, and Instagram, Facebook, and TikTok presence help you decide who to call first.
Scored leadsAI qualifier
A Telnyx AI assistant calls with per-lead context, discloses that it is an AI, and records score, interest, qualified, and next action.
First-touch callsBrowser dialer
Call from a Telnyx WebRTC softphone. Press C to call, H to hang up, and 1 to 6 to log outcomes in the sheet.
No hardwareLive AI rebuttals
When an owner says they are not interested or already work with someone, Claude or Gemini suggests a reply using the lead's context.
In-call supportCall scripts
Templates with placeholders let you mention the neighborhood, category, rating, and evidence without retyping.
Local detailsTwo-way SMS
Follow up by text through Telnyx. You register your own 10DLC brand and campaign.
$0.03 / SMSCampaigns
Manual or AI mode, sheet import, per-campaign brief and greeting, retries, and worklist filtering.
By neighborhoodNumber pools
Use more than one number, monitor health, and keep each lead tied to the same caller ID.
Consistent caller IDRead the business before you dial
Pitch angles are designed for sales pitches, and agents can use them as a quick read on the type of business, how established it looks, and how to start the conversation.
Active advertisers
A business spending on ads is growing. Good for expansion, relocation, or additional space conversations.
No website
A small, owner-run shop with no site is often a long-time local. A friendly opener works better than a pitch.
Weak website
Mention something specific about the business as a conversation starter and move toward real estate topics.
Strong website
Established operators are a good fit for commercial space, lease renewals, and ownership conversations.
From a neighborhood to a call list
A simple weekly prospecting routine.
- 01
Pick a niche and area
Choose a category and a city or neighborhood near the listings, the farm area, or the submarket you cover.
- 02
Review the sheet
Sort by score. Remove businesses that are not a fit, such as national chains.
- 03
Add local detail to the script
Write the script and brief with specifics about the area, recent sales, or listings you want to mention.
- 04
Call or let the AI qualify
Call from the browser in manual mode, or run AI mode so the qualifier handles first-touch calls.
- 05
Text the interested ones
Send a follow-up SMS and keep conversations going in the two-way thread.
- 06
Retry and log
Outcomes go to your sheet. Retry logic brings back leads that did not answer, within the attempt cap.
A script that sounds like a neighbor
Local specifics are what make cold calls feel personal. Templates and briefs carry them.
- Add area details to the campaign brief so the AI qualifier can reference them.
- Use {city} and {category} placeholders and your own local lines around them.
- Live rebuttals consider the lead's data when suggesting a response.
- Follow-up drafts can reference the call before you send the text.
Hi {name}, this is Dana with Riverside Realty. I work with {category} owners in {city}, and I noticed {evidence}. I am not selling anything today. I am curious whether you own or lease your space. Do you have a moment?
{name}{category}{city}{rating}{evidence}Prospect: I am not looking to sell or move.
Suggested reply: Understood, and I am not suggesting you do. I am introducing myself because I work this neighborhood. If you ever have questions about what your space is worth or what is happening nearby, I am glad to be a resource. May I text you my contact info?
A record of every conversation
Notes and results stay in your Google Sheet, not in your head.
Outcomes in Sheets
Each call result is logged with the lead so you know who to follow up with.
CSV in HubSpot format
Export for use in your own CRM. There is no native CRM sync.
Retries
Missed leads re-enter the queue until the attempt cap.
Usage ledger
See per-event call and SMS costs.
Prospecting rules still apply
Real estate professionals are regularly audited on calling and texting rules. These features help.
Calling windows
Calls are held to 8am to 9pm.
Suppression lists
Keep do-not-contact numbers off your worklist, including SMS opt-outs.
Attempt caps
Limit attempts per lead.
AI disclosure
The AI qualifier says it is an AI.
Xovra provides the tools. You remain responsible for complying with applicable calling, texting, and consent laws, and for registering your own 10DLC brand and campaign with your carrier before sending SMS at volume. Read the compliance overview.
Pay for the calls and texts you make
There is no big monthly retainer to cover on slow weeks.
You dial from the browser softphone and talk to the lead yourself. Billed per minute of call time.
The Telnyx-powered AI assistant calls the lead, discloses it is an AI, and records a score, interest level, and next action.
Two-way texting through Telnyx, including follow-ups after connected AI calls. Opt-outs are detected automatically.
Every billable event is written to a per-event usage ledger, so you can see exactly what each call and text cost. See full pricing.
What Xovra does not do
- No MLS, expired listing, FSBO, or homeowner data. Leads come from Google Maps
- No voicemail drops, including with property addresses
- No instant speed-to-lead triggers from Zapier or other tools
- No call recording
- No native CRM sync. Export CSV in HubSpot format instead
- No power or predictive dialer
Frequently asked questions
No. Xovra sources leads from Google Maps by niche and city. It is useful for prospecting local businesses and owners, not for pulling MLS, expired listing, or homeowner data.
Start prospecting your farm area
Get early access and run your first Maps campaign, or book a demo and we will walk through a neighborhood together.